EMAIL MARKETING – ROLE IN IMPROVING CUSTOMER RETENTION RATES

This research paper tried to examine the effectiveness of email marketing on customer retention. The is utilized endorse businesses it assists create association with potential clients, keep existing customers informed and please them by updating about brands, offers, discounts etc., motivate for client loyalty. Email an approach utilizing get reach target audiences. considered as important tool making leads firm where they utilize one endorsing their products services. business firms are a retention tool. will assist immense audience, generate brand awareness, engagement, sell allows numerous clients share valuable promotional space at less expensive. For all companies, require pay attention campaigns because can be bounced readers. did systematic review advantages importance in world. study suggests focusing more high quality generic contents design message. In addition, consistent viewpoint studies field, confirms that engagement predictor consumer purchase, causing conclusions must spend initiatives finally attain better performance. KEYWORDS: marketing,